A NEW FONT FOR
Frankie Fenner Meat Merchants is a butchery commited to ethically sourced, locally produced meat. Heritage day is a South African holiday dedicated to all things local.
We decided to celebrate National Heritage Day, lovingly called Braai Day, with an idea that celebrates a truly South African sausage, boerewors. The result was an alphabet made entirely of boerewors sausage font to enable South Africans to share their message of celebration on this special day.
Twenty-six individual letters where created using Frankie Fenner boerewors. Each letter was styled,
lit and photographed during a unique day of food typography.
In the week preceding Heritage Day, www.sayitwithwors.co.za received 1,180 unique page views, with an average time of 2:44 spent by each visitor. Hundreds of unique messages were written in
Frankie Fenner’s wors alphabet and each visit to the website gave visitors the chance to place an online order at their local, ethical butcher.