GOLD BETWEEN FRIENDS
Klipdrift believes in authentic friendship. And there is nothing South Africa’s most iconic brandy won’t do to celebrate those friends who treat their friends like gold.
The Gold Between Friends campaign united Klipdrift’s passion for friendship and real friends across South Africa to create an integrated campaign that had call to action, “Nominate a friend who is worth gold”.
The result of that simple question resulted in a series of friendship celebrating activities and actions. Thousands of personalised golden statuettes were produced to award those friends who were nominated as golden friends.
Thereafter friendship experiences were hosted by Klipdrift across the country, designed to give a group of friends the kind of experience that they would always remember.
And finally a TV ad was filmed on two distant continents to tell the story of genuine friendship separated by distance.