Get up and go
with Campworld

With a caravan, you can literally enjoy a holiday every
weekend. That’s 52 holidays a year!

That was the platform we created to turn Campworld into a leading
camping and caravanning brand in South Africa. The big idea of “52 holidays a year” provided endless content by tapping into the lifestyle and destination side of caravanning and camping, instead of the equipment.

Every destination in South Africa became a social media post or a print
ad, even a product ad. Every piece of communication tapped into a passion
point beyond caravanning or camping. It tapped into the insight that
people just want to get up and go.

Awareness of the category and
brand has increased since
the start of the campaign.

And for the first time in 7 years,
there was a year-on
-year increase in sales.