That was the platform we created to turn Campworld into a leading camping and caravanning brand in South Africa. The big idea of “52 holidays a year” provided endless content by tapping into the lifestyle and destination side of caravanning and camping, instead of the equipment.

Every destination in South Africa became a social media post or a print ad, even a product ad. Every piece of communication tapped into a passion point beyond caravanning or camping. It tapped into the insight that people just want to get up and go.