Get up and go
with Campworld

With a caravan, you can literally enjoy a holiday every weekend. That’s 52 holidays a year!

That was the platform we created to turn Campworld into a leading camping and caravanning brand in South Africa. The big idea of “52 holidays a year” provided endless content by tapping into the lifestyle and destination side of caravanning and camping, instead of the equipment.

Every destination in South Africa became a social media post or a print ad, even a product ad. Every piece of communication tapped into a passion point beyond caravanning or camping. It tapped into the insight that people just want to get up and go.

Awareness of the category and brand has increased since the start of the campaign.

And for the first time in 7 years, there was a year-on-year increase in sales.