A Promise to bring you home

Repositioning an established brand is always an exciting challenge. And because the Matrix brand needed to stand out in the saturated vehicle tracking category, we had to create a unique positioning.

The emotion people feel when they are reunited with their loved ones after a day at work, or after a long road trip, is the universal insight that helped create a compelling brand positioning and cut-through campaign.

We created a through-the-line campaign that captured the emotion of coming home with every touchpoint.