The Pizza Hunt
It's where Incredible meets Awesome.
In South Africa, no fast food brand is loved like KFC. It dominates all others. Including Pizza Hut. Until a first-and-last-in-history collab was announced. The KFC Chicken Pops Pizza, from Pizza Hut. A 50/50 meeting of deliciousness. Or what we called ‘Where incredible meets awesome’. Everyone wanted one. Few could have. What if we could give everyone the same chance to have one, but only with a little effort for the big reward? The Pizza Hut Pizza Hunt. We hacked Google Maps and virtually hid Chicken Pops Pizzas at the exact point where incredible meets awesome - the geographic midpoints between every Pizza Hut store across the country and its closest KFC. 100 Pizza Huts. 900 KFC stores. Over 1,22 million km2. The pizza hunt was on.