SAVANNA NON-ALCOHOLIC CIDER
Savanna has always had a reputation for being a maverick brand; the cider that challenges the norm with a smile. When the time came to introduce South Africa to a non-alcoholic variant of the cider
they love, our tone and humour had to work as hard as it always has.
This new, non-alcoholic cider was all about breaking the conventional rules of drinking.
The integrated campaign we came up with allowed us to create executions like a tasting
activation where people were encouraged to operate heavy machinery, by tweeting at a
crane to lower a crate filled with Savanna Lemon.
The campaign platform was used in brand experiences, out of home activities, partnerships, sponsorships,
social media and TV to create a successful TTL launch campaign, executed by all partner agencies.